2-1-1 Marketing Resources

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NC 211, United Way of North Carolina and Kemp Advertising are pleased to roll out a new 211 marketing campaign complete with new tools and resources for use by local partners.  The development of this new marketing campaign was made possible by a grant from BlueCross and BlueShield of North Carolina.

2014 Message Platform and Graphic Standards -- please read this document to learn how to correctly use the new logo, and materials for NC 211.

New Logo Treatments 

  • Simple 2-1-1:      JPG     PNG     PDF
  • Click 2-1-1:         JPG     PNG     PDF
  • Dial 2-1-1:          JPG     PNG     PDF


Access the Icons Used in the Campaign



Business Card/Spanish Side

Poster/Spanish Poster

Black & White Flyer/ Color Flyer

Tear Pad


Standing Banner Art

Sample Launch Press Release Template

Newspaper Advertisements


Kids Fun Piece

Web Banner Art


Billboard Art


.30 Radio Advertisement MP3; 

.30 Television PSA; YouTube

Free Font Downloads:




In this section of the website you can download 2-1-1 materials created to assist with the expansion of 2-1-1 awareness and access in North Carolina.





United Way of North Carolina


© 2016 2-1-1 North Carolina. All rights reserved.

The logo for the United Way.